Students have been urged to equip themselves with the skills required to navigate the rapidly evolving landscape of content creation in the digital age, with emphasis on starting early and adopting a purpose-driven approach to the use of social media and Artificial Intelligence (AI).
The call was made during a seminar organised by the Mass Communication Students Association of Babcock University as part of activities marking its departmental week.
The seminar, themed “Media Conglomeration in the Digital Age and Its Impact on Mass Communication Specializations,” featured presentations from seasoned professionals across print, broadcasting, public relations, and advertising, including Mr. Edgar Eriakha, Mrs. Dorcas Taiwo, Mrs. Ijeoma Balogun, and Mr. Timothy Oguneyo.
In her presentation, Mrs. Taiwo, a media strategist and product development expert, stressed the importance of taking initiative early. She encouraged students to maximise opportunities available during their academic years, noting that “the best time to start is now,” while urging them to leverage AI as a supportive tool rather than a replacement for creativity.
Similarly, Mrs. Balogun, Founder and Chief Executive Officer of Redrick Public Relations Limited, demonstrated how early career decisions can shape long-term success in the communications industry, drawing from her professional experience.
Mr. Oguneyo, an academic and publishing expert, noted that while print media may no longer dominate the industry, it still presents viable opportunities for growth, recognition, and profitability. He also highlighted key issues such as copyright, media ownership, and content distribution, encouraging students to identify their niche and consistently develop their craft.
Mr. Eriakha, a storyteller, comedian, and broadcaster known for his podcast “Why Am I Still Single,” also shared insights from his experience in the media space, particularly in content creation and audience engagement.
Collectively, the speakers examined how media conglomeration has transformed content production, distribution, and audience interaction in the digital era, while acknowledging opportunities such as expanded reach and technological advancement.They encouraged students to remain adaptable by developing relevant digital skills, embracing innovation, and maintaining high ethical standards in their professional practice.